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The standard size Ventilated Gel Memory Foam Pillow is firmer than traditional down or down alternative. Firm pillows provide a thick enough for head, neck, and spine. It provides a cushion for the head and comfort or support for the upper spinal region while keeping the body in a horizontal position. The Gel-infused memory foam does a better job of regulating sleep temperature and can increase the density of the pillow, adding durability, comfort and breathability, keeping you cool through the night. One side of the pillow contains ice fabric technology for cooling during warm nights and the other side is made from polyester increasing warmth, this feature gives you great comfort in all seasons. The double pillowcase design makes it easier to clean. The unpacked fresh new odor will dissipate within 2 hours from when the foam is unpacked and aired out.